DCLG working group on personalisation

What is personalisation?

Personalisation is simply about giving people more choice and control over their lives and the services that support them in doing this.

What does it involve?

As a policy, personalisation is a cross-party goal to transform public services by recognising that individuals know best how their lives work and how enhancements can be made. Personalisation involves a change in organisational culture by shifting the balance of power to the individual service user.

What does it include?

Personalisation includes a variety of activities eg:

  • customer engagement
  • person-centred support
  • personal/individual budgets
What are the government doing to facilitate personalisation?
  1. A collaboration of central government, local government, health bodies and providers of services developed a concordat Think Local, Act Personal
  2. The Office for Disability Issues are piloting a new right for people with disabilities to have more control over the support they need to live their lives
  3. The Department of Health are piloting personal health budgets to test how those with health needs can exercise more control over the services they need to manage their health.
  4. The Cabinet Office supports the principles of personalisation. Their Big Society public sector reform is seen as key to delivering responsive services that meet individuals expectations.
  5. The Localism Act 2011 is expected to shift power from central governments to individuals, their communities and the councils who provide their services. Stay informed with our briefing.

In order to help the sector to commission, provide & received personalised services the Department of Communities & Local Government (DCLG) has establised a working group.

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