pathways gp engagement webinar

The main points are:

  • Understand what it’s like being a GP in the present moment, the pressures and anxieties of GPs
  • Do your homework – find out about the particular practice you’re trying to engage. Practices vary enormously in their style and so do the personalities of the people running them
  • Identify channels of communication – emails, letters, leaflets typically don’t work, and Practice Managers and receptionists will screen out information they don’t think is directly useful to the GP. Cold calling almost never works. Instead, draw on your networks to identify and be introduced to the right person who needs to be a GP or CCG lead
  • Don’t expect to get a long meeting – 30 minutes is good and should be sufficient to get the message across, but equally you could get 10 minutes and this could be just as effective if you are well prepared
  • Deliver simple, short, crisp proposals in the way that they will see it, stating how it will make GP’s lives easier and patients’ lives better. Get straight to the point, cut out the management speak, use simple English
  • Make sure any written communication is less than one page of A4 and use videos, case studies and storytelling to get your message across
  • Be persistent – a lack of response isn’t necessarily a sign of disinterest, it is more often a sign of intense busyness. Keep on repeating your simple, crisp messages
  • Under promise and over deliver
  • Commit to building the relationship – deliver constant and consistent communications and make sure you regularly feedback to the GP or CCG.