Marketing your service
29 March 2012, London
2 August 2012, London
Current threats of reductions in spending on public services make it essential that both commissioners and providers of housing, care and support services know how to communicate the benefits of their services to all their stakeholders. This course will enable participants to develop their approach to marketing and publicising services to a wide audience.
The course will cover:
- Identifying who are your key stakeholders and what type of information is compelling to them
- How to present different forms of evidence to support your messages
- Using a range of methods to publicise services - from events to YouTube
- Producing a marketing/publicity strategy.
A complementary course to this is Outcome Based Accountability
This course is suitable for new and experienced managers of services; Service commissioners and Frontline staff who wish to develop a specialism in this area
Price: members £89/Non-members £129
Trainers: Sue Baxter
